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7 Ways to Screw Up a Webinar
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In case you were wondering, these things have happened to me when I started hosting webinars. But after a while I learnt from my mistakes and improved my webinars, and they are now very good. Some…
As you’ll have read in Part 1, Tuesday 11 November, 2014 was the first launch of my book, Shortcut to Business Success: 101 Tactics to Take Your Company to the Next Level. Held at the elegant…
Tuesday 11 November, 2014 was the first launch of my book, Shortcut to Business Success: 101 Tactics to Take Your Company to the Next Level. The launch was held at the elegant Elisabeta…
"Here Are the Real Reasons Why Other Freelance Professionals and Small Businesses Are Creating a Fortune Online with Simple Facebook Ads,
and Why You Continue to Fail..."
If you are in business and your sales are not at the level you deserve and desire, it means you are potentially making mistakes when you attempt to attract clients, customers, visitors to your…
Your customers want to see what you are beyond the corporate image of your business.
Today's customers are becoming more demanding as the internet allows them to have control over the entire purchase…
You’re about to discover the biggest mistake most entrepreneurs make when they try to increase sales – a mistake that in fact leads to exactly the opposite.
Discover how to get many of your best clients so you achieve your objectives faster. Regardless of how much you love your company or how much you believe in your product or service, dealing with bad…
Tried Facebook Ads and feeling frustrated as you're not getting sales? Or getting some sales, but still not recovering your ad spent? Have you heard others using Facebook successfully, whilst you…
Have you ever wondered what fidelity cards are for? How do big brands manipulate us through such cards and through other tools that we don’t even know exist.
A well-known saying states that “an entrepreneur could be a manager but a manager cannot be an entrepreneur”. There are two sides to this truthful insight.
“If we get the culture right, then everything else, including the customer service, will fall into place.” – Tony Hsieh, CEO at Zappos.com
Today I am going to share 6 lessons from my experience in India, because…
Indians are great at selling.
As you probably saw on my Facebook, a month ago I went to a wedding in India and besides…
So you’re excited about an upcoming show or event, have put in a ton of work to organize every detail, and have high expectations of success. Only to find you achieve little of what you’d aimed for.…
What do you want for your business in 2017?
Here is what I would like to give you: clarity. Because no clarity is a bit like getting lost in a dark forest.
How do we get clarity? By first…
Not long ago I offered to revamp the landing pages of a renowned university in the UK, so they could increase the quality of the students who apply to study there.
If you get the basics right, you’ve got a great chance of bringing together – and keeping – the best performing team for your business, or of achieving those big dreams you have.
This 3-part series of articles was inspired by a query from one of my mentees, who works in a highly competitive environment with high levels of self-interest and staff turnover.
One of my mentees asked what it takes to get the right team together. He works in a highly competitive environment, where employees tend to look after their turf only and have little interest in…
Not long ago, I was driving from Brussels to London, where I was hosting my Smart Business Head StartTM Power Class. My partner suggested he take the wheel as I wasn’t used to driving on the left-hand…
Reputation is important in the marketplace. Whether you’re a consultant, coach, freelancer, expert or small business owner, I don’t have to tell you that.
Companies like Google, Apple, Tesla,…
We all know how hard it is to understand a client’s needs and objectives. Most of us have experienced the frustration of working with a difficult client or of working on a project that has vague goals…
In my experience, which includes being responsible for doubling or tripling the profits of 100 companies over the past three years, I’ve noticed that most people running a small business or working on…
Is email an effective way to promote a small or midsized business? Negative words like “junk” or “spam” immediately come to mind. Nobody feels positive about the growing volume of spam! And who has…
Advice: Use financial incentives to increase motivation and productivity of the people in your company.
Advice: Consider the 3 distinct stages in your buyers’ journey (awareness, consideration and decision) and adapt your communication to your client’s specific needs in each stage.
ADVICE: Personal branding strategy works well online because people prefer to communicate with other people rather than with companies.
The Internet has simplified the task of entrepreneurs and…
Many professional services providers offer quality services, but only few manage to market them successfully. Too often, the problem is the way they structure the offer. Finding the most favorable…
Use this 5-step method designed for small businesses to create an effective Sales Funnel and attract clients instead of chasing them.
Many entrepreneurs avoid using Facebook for business purposes, assuming that Facebook is a social network, not a business community. It’s like saying don’t use billboards because the streets are for…
This is a question that might not have popped up in your head. And rightly so. You are in business, and you go about it the best way you see fit.
Owning a company is a confirmation you did it – all hard work you’ve invested in yourself over the years and all the sacrifices you’ve made have paid off! You own a company! Yet, nothing stops here.…
Did you know that over a third of US companies already use blogs for marketing purposes? (source: eMarketer) Blogging is fast becoming an accepted – and expected – way for businesses to communicate…
Regardless of how much you love your company or how much you believe in its vision, dealing with bad clients or customers day after day can turn your business life into a nightmare – like the customer…
You develop the Persona based on your real knowledge of your customers, crafted from specialized interviews you conduct with your real buyers.
We all know how hard it is to attract customers; that’s why it’s very important to know how to keep the current customers.
Businesses use Social Media to communicate with their target audience (potential customers, existing customers, former customers). Social Media is an incredibly important channel to communicate with…
From time to time, you will have tough clients or your staff will make errors. It happens. Do you know how to protect your brand when it does? Our CEO and Founder, Ozana Giusca, has filmed this…
o you get frustrated when people who like your product or service can’t decide whether to buy or not, so they simply leave your store or website? What is indecision? No purchase! People may like your…
You may have excellent products and services, but people are tired of promotional messages. So how do you let the world know about your exceptional offering?
Do you want to achieve business success? Take a leap of faith! Trust your people, delegate more, and earn yourself valuable time to deal with the strategic aspects of your business.
Want to know more about business development?
Watch this 1 min video. Tooliers’s Founder and CEO, Ozana Giusca, shares a trick to increase sales. She recorded this video to help small business owners…
Tooliers emerged from the idea of making top consulting available in an exceptionally user-friendly format, to a large number of companies.
The secret to effective time management – would you like to know it?
Ozana Giusca, Founder and CEO of Tooliers, created this Business Growth Focus Formula™ because so often she sees business owners focusing on the wrong things. You want to do what you like to do, or…
Giorgio Maschietto, managing director of Level Chile S.A., a packaged-goods company, was in charge of many factories in South America, including a huge Pepsodent toothpaste plant. This plant had a…
Running a restaurant is anything but simple. Nothing can guarantee your success, but you can definitely increase your chances with these very important pieces of advice. Tooliers has some tips and…
My mentor gave me some valuable advice about how to run my business.
To be a successful leader you don’t have to know how to do everything; you just have to know someone who does.
Enter…
It’s ancient knowledge to restaurant owners that the customer is always right. That is the key for business development.
Attract customers into your restaurant and see your sales going up.
Discover how to maximize the number of customers and reduce the number of empty tables using Marketing Lens Assessment for Bars and…
The Client: A bar in New York
Business Challenge: The bar, a well-established and successful business, pursues the objective of attracting more customers in order to double its turnover and use…
Why should you get your marketing assessment report?
There are some important questions that managers and entrepreneurs should consider in order to understand if their teams make the most out of their…
tooliers.com, the first global cloud-based website for online management and business assessment for small and medium companies, is now available for beta use now at www.tooliers.com. “
Tooliers is neither the effort of a single company nor the expression of some particular vested interest. Tooliers will be a platform open to any consultant and consultancy that shares the same…
