My story

When I was little, my mother told me she wanted me to be 'Somebody'. With my father as an example: European champion in speed pistol and after the 1989 revolution, successful entrepreneur, the best known and most loved fisherman by the fishermen in Romania... standards were high.

Throughout my life, my mother would show me examples such as Rockefeller, who managed to build a financial empire, Soros, who made huge profits from investments...and more recently, Tina Turner, who at 80 looks 50!

Following the examples, without knowing what was behind the 'stars' (I understood only after Pandemic showed me the real world I was living in), my ambition was to make big money, look good and be recognized worldwide.

My journey started with my MBA in London, at Bayes (formerly City University), whereI later became a Board Advisor and Mentor for students in the Entrepreneurship program.

Before the MBA, my resume was peppered with 4 jobs in Romania, each lasting less than a year -from 3 jobs I was fired, not because I wasn't doing my job well, but because I wasn't interested in 'politics' and refused to kiss ass of the boss.The job from which I was not fired, but from which I left after 3 months, was my father's company–selling fishing equipment, which came from his passion for fishing. I had a decision-making position (being still a studentat the Academy for Economic Studies, Bucharest) and the 100 employees looked up at me. My salary was double to what was considered normal back then, as my father wanted to incentivize me properly to want to stay.

Why did I leave?

Not because it wasn't good for me. On the contrary! When I uttered the magic words: 'I am Ozana, Lucian Giusca's daughter', all the doors opened and heads bowed.

And yet...

A long time later I realized: I didn't leave a job to build my career according tomy interests and passions, but I left the position of 'daddy's girl'.

When I left for London, my father didn't agree, because he knew that I was going to separate from my future husband. And so it was, although we spent 4 wonderful years together, living a nice and easy life, with friends, parties, mountains, seaside trips, having my house, my car... But I decided to leave.

My father's wife used to tell me: 'When it's good, it's not for you, Ozana' and she was right.

Why did I keep throwing away the good 'conditions' of life?

By the way, after my MBA I was offered to become a Partner at a venture capital investment firm, which would give me the money and fame I wanted... I said no.I also said NO to a marriage proposal from my multimillionaire British boyfriend at the time, who wanted to offer me a management position in the World Trade Center, a project he had developed. I said NO again, to money and fame!

Am I that stupid to run away from good everytime?!

Later I realized: I didn't run away from good, but I ran TOWARDS something that I would build MYSELF, that would represent ME, to leave something in the world that would bear the name Ozana Giusca.

This is how I ended up, after a job in venture capital and another in investment banking in London, after my MBA, to open my own consulting firm, which included consulting in obtaining financing, mergers and acquisitions, development of large-scale projects in Romania for UK companies. This activity gave me the opportunity to get a taste of the high society life in London and beyond.

I had the freedom to travel, to do what I wanted. A month in America, a month in Canada, a month in Australia... Life was good. Me at the party, employees at work!I've always liked beauty, luxury, quality, 5-star resorts, designer clothes... And I got them. I got to travel inprivate jets, visit half of this world, meet high society people, go to gala, red carpet events... things that were of great interest to me.

I was about to become 'Somebody', as my mother had taught me...Was I?!

Subsequently, I was invited to partner with Success Resources to represent Tony Robbins in Romania to promote 'Unleash the Power Within', his famous seminar. 

I brought Robert Kiyosaki to Romania, I was the only woman speaker and the only Romanian speaker on the Wealth Masters stage, the Robert Kiyosaki tour around the world.

I received the applause of a thousand participants when I gave a presentation on how to build the business that represents you and gives you the beautiful life you want... 

I have achieved financial gains that most Romanians never dream of. I'm the woman who made $100,000 in one day, $200,000 another day... and lost $350,000 in one day! 

I liked taking risks, I liked playing, I liked having fun. As the English say: 'Work hard, party hard'. 

What was the price of these achievements? 

Losing my relationship with my boyfriend, my life partner, the father of my child, after 12 years together. My bankruptcy in 2009 was nothing compared to the pain of losing the relationship. 

Yes, when the real estate crisis of 2008 hit me hard, all my firm's projects were put on hold because they relied on bank financing, which became unavailable. I had to let my team go - we had 40 consultants at one point. We had secured over $150,000,000 in financing for our clients. And suddenly, I had no income. I had to go back to Romania, to rent out my apartment in Hyde Park, to avoid losing it because I couldn't pay my mortgage...

Who helped me? My father, the person I wanted to impress the most. I used to go to him to get food for a week at a time... when I had money to put diesel in the car.

For almost 2 years I isolated myself, because I couldn't afford to let my friends know how bad I was doing financially. I couldn't even go out for coffee with them. I was ashamed at the thought that someone may pointed at me in the street and say: 'Look at her, she's not paying her mortgage!'

Yes, the bank took my house in Romania. The feeling you get when your house (it was also an office) is sold against your will, at an auction, to those who are just waiting to profit from the suffering of those who could no longer pay their installments... I don't wish it toanyone... I remember how my entire body was trembling with fear that I would be evicted and how I was trying my best, before the session started, to convince those in the room not to bid... until I was taken out of the room by the bailiff...

No, nothing stopped me though!

My determination to be 'Somebody' to please my mom and, even more, to earn that billion dollars to show my father that I deserve to be his daughter, that I am capable of something, that he can be proud of me...pushed me to borrow money and attend business programs. During three years, I invested everything I earned, in business courses and programs (I had started consulting again to get out of that black hole). During those three years, I tried everything possible online, to sell the 16 business tools on the Tooliers platform, that I had created. When I understood how to sell online, I started to offer online marketing workshops (because I realized that the Tooliers platform, as it had been conceived and developed, didn't stand achance!). I am the woman who brought in Romania the concepts of Facebook ads, sales funnels... who taught how to start a business and how to market online, how to grow and scale a business... and more. I had more than 60,000 entrepreneurs and start-ups from Romania and from all over the world in my events. The venues were full, with 400 -500 participants. My clients told me that I was the best online marketing specialist. Maybe I was, but I didn't see myself there. Later on I realized that my results came from the fact that I understood business from all points of view, I had the big picture, I could identify with just a few questions exactly why it wasn't working, what was blocking the growth or success of any business.

Why have I stopped all business-related activities?

Because suddenly, nothing worked!

Is it a coincidence that this period came with the breakup from my boyfriend?

Of course not!

When I was going out of business, I looked for and found business solutions. It's natural, right? It seemed that way. It was only in 2019 that I realized that no, those weren't the real solution.

I'm not saying they weren't good, I'm not saying they weren't useful... But they were NOT COMPLETE!

Breaking up with your boyfriend came with unbearable pain. I don't want any woman to be in a situation where the man she wants to hold her in his arms, to love her, to comfort her, to caress her... goes 3-4 nights a week to other women, giving them what she wanted from him for her... while she cries non-stop and doesn't know what to do to bring him back home...

I don't even know what I felt more: deceived, betrayed, abandoned, wronged or humiliated... Yes, I had all the five wounds of the Inner Child - which I learned about much later. 

There were situations when I wondered: 'What is the point? What to live for?' I was thinking that maybe Sebastian, my son, would be better off with his father, if I couldn't offer him anything more... 'What kind of model of a woman, of a mother, of life... would I show my son, in the state I was in?'

That suffering drove me to search, because the situation I was in was more than disastrous: single mother, with a 9 year old child going to school in London, no income and unemployable. Who would hire a former serial entrepreneur (I didn't even tell you I had other businesses before my MBA) who had failed in life on all levels?

Living in London or Romania? I want a new relationship... but where? When I swing between two countries? Maybe it would be better to have a boyfriend in each country... But no, I want something serious. But how can I be serious when I only live half the time in one place?

And how am I supposed to pay my rent? Maybe Romania would be better, because I have an apartment. But how can I take my son to school in Romania when he can't write in Romanian? He needs continuity in the British system. And instead of paying fees for the British school in Romania, I'd rather have him attend the school in Chiswick, which is one of the best schools in London and is free.

Again, I gotto the question: 'How do I pay my rent in Chiswick, which is a minimum of £2,000 a month?' 

Few months later, I took Sebastian on a different route to school. I saw a relatively smallhouse, but it attracted me. It had potential for expansion. Out of the blue, I said to myself: 'This is my house!

I don't even know where the idea came from. I took a picture of the for-sale sign in front of the house with the agency's phone number and called as soon as I got home. The next day I saw the house. The real estate agent came with three flyers to show me three houses. After seeing the second house, I refused to go to the third and made an offer on the house I initially saw. By the end of the year I had bought this house - it's the house we live in now, the house where I wrote this book!

How was it possible? No money, no income, no savings... And I bought the house. I found a way!

What does my life look like now?

It is more beautiful than I could have ever imagined! I'm in a new relationship, with a wonderful man (who I would have rejected if I hadn't gone through the transformation I went through). We are a close family happy, we live fullfilled lives, we support each other in our own evilutionary process.

If I were to tell you that in September 2020 I returned to London after my second summer in Romania which I lived as I was 20, with fun and party, with the thought of settling in London, to be in a relationship with a man in London and to earn money without traveling, you would not believe that this is exactly what happened.

On September 5th I came back to London, on September 10th I met HIM, my boyfriend with whom I have been together ever since.

What's even more interesting? I had made a list of over 50 lines of how I wanted my man to be. My friends said I was dreaming: 'How can you have so many expectations? Identify 10 characteristics and boil it down to them!'

How many of my requirements did he fulfill? All but two. And along the way, he changed himself and now he fulfills those two.

Money? Coming! From known and unknown sources.

I had £4,000 in my account when I returned to London in September 2020, and no idea where more money was going to come from. Within 6 months I had £150,000 in the account! Hard to believe, but true.

Now everything I do, I do for pleasure. If I want to work, I work. If I don't, I don't. I feel like I'm living on vacation. I am my own boss and I decide according to my soul's desires. Because I'm on my mission, everything happens easily. 

Do I have objectives I had not met yet? Of course. It's part of life. I'm enjoying what I have, I'm grateful for all that I have, and I'm on way to BECOMING the person who will achieve the next goal.

That's why I dedicate myself to the BeYou.BeFree movement, which is about being yourself to be truly free. That is why I have developed over 20 programs, held over 50 special online sessions in about a year and a half... That is why I wrote the book The Illusion of Freedom and the Invisible Power.

Because I want to inspire you to want more from your life, to live the life you love and to love the life you live.

If I've aroused your curiosity, let's see how...

Visit BeYou.BeFree’s website or email me office@beyoubefree.club